This was the winning logo to the National Building Envelope Council (NBEC) logo competition in 2008. The concept is excellence. This organization strives to encourage the pursuit of excellence in the design, construction, and performance of building envelopes and enclosures.
The Brief: Redesign the TTC transit map. It must be printable at home on standard printers, legible, and easy to understand.
The Solution: It is designed for users that are new to the transit system. The transit points was part of the focus due to the confusing signage within the transit system. The map is colour coded, with a legend provided. The biggest challenge was to find the correct type size to maintain legibility and clarity.
Click here to download your copy of the map! Feel free to comment and make suggestions. Enjoy!
Identity design for Help 2 Others, a non-profit organization that assists and supports natural dissaster victims, such as Katrina, with shelter, food, medical aid and education.
A brochure and mailer to inform and encourage the public to aid natural disaster victims by donating to H2O.
This advertisement was created for magazine and public spaces, such a bus shelters, to increase awareness and encourage support and donations from the public. The advertisement campaign was designed as a series to draw attention on the various aspects the organization and educate the public.
An identity designed for a dragon boat team called “In Da Wong Boat”. Since the dragon boat team was formed by numerous paddlers from various teams in the community and the team was organized by a captain with the last name ‘Wong’ – the name was rather clever. The inspiration of the design came from Japanese characters.
This is a student project. The challenge was to design a product that fits into a CD jewelcase. My product line was iLeaf, a low maintenance plant solution that requires no watering for about 4 to 6 months. The intent of the product is for busy individuals who forget to water plants, but are looking for an alternative to plastic foliage when decorating their homes or offices. Since these plants are light, small, and versatile, they can be hung and used as window decoration. They save space too! One can add more clear nutrients into the jewelcase as the plant grows bigger. Watch your plants grow into a piece of art!
The identity was designed for Landscape Studio Inc., a well established independent landscape architect based in Toronto, Canada. The icon is an abstract expression of the natural elements and sustainability based on the proportions of the golden section.