DENNIS TANG

About
Dennis Tang is a Toronto based real estate sales representative that needed a branding and marketing solution.

Design Challenges
In the sea of realtors in the Greater Toronto Area, it is hard to stand out. Dennis wanted something bold, classic yet unique that would reflect him but also be memorable.

Branding Design Solution
The concept of the logo is a representation of Dennis’ zodiac sign, the Taurus. Much like the Charging Bull, it is a symbol of aggressive estate optimism and prosperity. The fluid brush strokes of the logo was an inspiration from my past mentor Lok Tok with his signature horse paintings. The chosen typography, Trajan, has similar characteristics to the lines of the Taurus as serifs. Various digital marketing initiatives were created to target specific mediums, such as social media Facebook ads and Instagram ads, traditional mailers (postcards), and brochures.

Website Challenges
There was two main challenges. First, was to create a website that was informative that provides all the tools necessary to understand and ease the pain of making real estate purchases. Second, was to create a site that was easily manageable for Dennis with tools that he can use to stay in touch with his clients.

Website Design Solution
It was crucial to create a wholesome experience with the website that is educational, attractive and easy to use. The website was designed to target and capture specific client base – the buyer, the seller, and the renter – each having their own particular needs. It was important that the website was educational, therefore reference links and tools were provided on the site to facilitate users such as the first-time home buyer to commercial businesses. Integrated MLS listings on realtor websites was rare in 2018. About 95% of the real estate websites did not have the embedded MLS feature, and finding one that had and appealing user interface was even more rare. The website is also mobile responsive to facilitate all those on the move.

The website was also a tool for Dennis to stay in touch with his clients. An integrated form system with Mailchimp was used to capture leads. By using only a single platform for his digital marketing, he can spend more time connecting with his clients.

Services
Branding • User Experience • User Interface • Responsive Website Design • Social Media • SEO

Link: www.dtang.ca