Audience: Fusion foodies
Objective: Share the love of bacon and home-cooked Mexican cuisine with an Asian twist. Convey a bold, hand-made, rustic feel.
Brand: Logo is designed to look like a stamp for a personal touch. The pig and the anvil adds weight and boldness as well as the choice of font. The three stars in the logo represent each founding member of the business.
Palette: Neutral earth tones
Features: 100% recyclable packaging.
Deliverables: Logo • Truck Design • Packaging