The Iron Pig team requested for an identity for their food vendor business. Forged by three husky, food-obsessed gentlemen, Iron Pig Tacos wants to share their food passion and culinary skills at local Toronto food festivals by serving bacon and home-cooked Mexican cuisine with an Asian twist. The target audience is fusion foodies.
One of the first challenges was to narrow down the feel to convey to that suited all three partners, it is bold, hand-made, and raw. They would likely serve a good, tough workout as a side.
The identity was designed to look like a stamp for a personal touch. The pig and the anvil adds weight and boldness as well as the choice of font. The three stars in the logo represent each founding member of the business. A neutral earth tone palette is used featuring 100% recyclable packaging.
Branding • Truck Design • Packaging