Audience: Healthy conscious sweet tooth.
Objective: Offer natural and healthy cupcake options for those with a sweet craving that meets the modern dietary restrictions. Convey a modern, clean and sweet look.
Brand: The logo is designed to show the hard work that goes into perfecting every cupcake by using the hexagon of the honeycomb. A modern font is chosen and customized to compliment the shape of the icon. The cupcake is shaped like an upside down diamond as a pun for ‘joules’.
Challenge: Small budget start-up.
Deliverables: Logo • Signage • Packaging • Business cards