







SWEET JOULES
About
I was approached by a health conscious, self-made baker who makes delicious healthy cupcakes, packed with fibre, nutrients and energy, to brand the business. Initially the business was “untitled” but we managed to narrow the name to Sweet Joules because these tasty cupcakes are sweet and packed with energy. The main audience for these cupcakes are for everyone with dietary restrictions such as those with dairy, gluten, egg or nut allergy.
Design Challenges
The project was initially an experimentation at a local artisan market. With a small budget and less than 3 weeks, I had to design a logo and build a booth for the artisan market that meets the Canadian Food Inspection Agency regulations for food establishments. Fortunately, narrowing down a unique style to convey a sweet, clean, and modern look was quick.
Design Solution
To express perfection, dedication and effort, the logo was constructed by the honeycomb shape and thin lines for precision. A modern font was chosen and customized to compliment the shape of the icon. As a pun for ‘joules’, the cupcake icon was designed after an upside down diamond.
Services
Branding • Booth Design • Signage • Packaging • Business cards