SWEET JOULES
SWEET JOULES
SWEET JOULES

SWEET JOULES

Audience: Healthy conscious sweet tooth.

Objective: Offer natural and healthy cupcake options for those with a sweet craving that meets the modern dietary restrictions. Convey a modern, clean and sweet look.

Brand: The logo is designed to show the hard work that goes into perfecting every cupcake by using the hexagon of the honeycomb. A modern font is chosen and customized to compliment the shape of the icon. The cupcake is shaped like an upside down diamond as a pun for ‘joules’.

Challenge: Small budget start-up.

Services: Branding

Deliverables: Logo • Signage • Packaging • Business cards