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LE Engineering : Logo & Business Card

LE Engineering : Logo & Business Card

  • By administrator
  • July 18, 2012
  • Identities,Print

Le Engineering is an innovative professional electrical engineering company that is client-focused, that strives for excellence and believes in quality.

Runner Up Ideas

I technically submitted 6 because I was feeling generous, but mainly because I could not decide.


Playing off the electrical symbol with ‘LE’ to illustrate the spirit of innovation.


Playing off ‘LE’ and the insignia, representing excellence and quality.


Thinking out of the box. It is bold and unique. It holds all the values that represents the company and the icon illustrates the industry of the business. My personal favourite. I like the visual twist.

Winning Idea


Converted the ‘LE’ into a simple, clean icon.

Business Cards

Lightlife Solutions

  • By administrator
  • April 27, 2011
  • Identities,Portfolio,Print

Lightlife Solutions provides their customers with the most efficient LED bulbs in the market. Their goal is to help consumers save energy cost and help the environment by lowering carbon emissions, as well as bringing safer technology into businesses and homes.

Logo

The Brief: To design a logo that represents LED lighting technology.

The Solution: A simple, clean and modern wordmark utilizing the image of a light bulb, paired with a custom typeface, and accompanied by fresh airy colours.

Business Cards

The Brief: Business cards need to convey the business at a glance.

The Solution: Keeping with the simplicity, clean and modern style, fresh crisp images of the products were included on the business cards.

The Production: Double-side 260g card stock with matt lamination, UV coating on the front, and custom diecut.

Brochure

The Brief: Design a brochure that provides information to consumers about the company, products, and the benefits of switching to LED bulbs.

The Solution: Playing with the concept of enlightenment, contrast was used to highlight the products offered, benefits to switch, and company information. Font size were kept large for legibility reasons.

The Production: Double-side 128g gloss art paper due to budget restrictions. Ideally it would have been on card stock with matt lamination, just like the business cards.

Catalogue

The Brief: Design a catalog that provides more details and specifications about the product. It is designed for distributors and contractors that care about the specs of the LED bulbs.

The Solution: Kept it simple. Used images that support LED light bulb applications.

No Equivalent Art

  • By administrator
  • November 6, 2010
  • Identities,Portfolio

No Equivalent Art (NEA) believes that digital photography should be as valuable as original art and never be replicated. Original art does not have copies, neither physical nor digital.

NEA’s ideal is expressed through the identity with dots of a rosette pattern, which resembles a flower. The type was customized to illustrate its uniqueness.

Brown Bird Consulting

  • By administrator
  • October 26, 2009
  • Identities,Portfolio,Print

Brown Bird Consulting is a marketing service geared towards the natural and organic retail industry. The identity was designed for the ethical, health conscious individuals and businesses alike. It represents the consultant as an individual that is contemporary, fresh and unique. Much like its audience, the graphic style is very organic and clean.

Landscape Studio Identity

  • By administrator
  • January 1, 2006
  • Identities,Portfolio

The identity was designed for Landscape Studio Inc., a well established independent landscape architect based in Toronto, Canada. The icon is an abstract expression of the natural elements and sustainability based on the proportions of the golden section.

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