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LE Engineering : Logo & Business Card

By administrator
July 18, 2012
Identities,Print

Le Engineering is an innovative professional electrical engineering company that is client-focused, that strives for excellence and believes in quality.

Runner Up Ideas

I technically submitted 6 because I was feeling generous, but mainly because I could not decide.

Playing off the electrical symbol with ‘LE’ to illustrate the spirit of innovation.

Playing off ‘LE’ and the insignia, representing excellence and quality.

Thinking out of the box. It is bold and unique. It holds all the values that represents the company and the icon illustrates the industry of the business. My personal favourite. I like the visual twist.

Winning Idea

Converted the ‘LE’ into a simple, clean icon.

Business Cards

Lightlife Solutions

By administrator
April 27, 2011
Identities,Portfolio,Print

Lightlife Solutions provides their customers with the most efficient LED bulbs in the market. Their goal is to help consumers save energy cost and help the environment by lowering carbon emissions, as well as bringing safer technology into businesses and homes.

The Brief: To design a logo that represents LED lighting technology.

The Solution: A simple, clean and modern wordmark utilizing the image of a light bulb, paired with a custom typeface, and accompanied by fresh airy colours.

Business Cards

The Brief: Business cards need to convey the business at a glance.

The Solution: Keeping with the simplicity, clean and modern style, fresh crisp images of the products were included on the business cards.

The Production: Double-side 260g card stock with matt lamination, UV coating on the front, and custom diecut.

Brochure

The Brief: Design a brochure that provides information to consumers about the company, products, and the benefits of switching to LED bulbs.

The Solution: Playing with the concept of enlightenment, contrast was used to highlight the products offered, benefits to switch, and company information. Font size were kept large for legibility reasons.

The Production: Double-side 128g gloss art paper due to budget restrictions. Ideally it would have been on card stock with matt lamination, just like the business cards.

Catalogue

The Brief: Design a catalog that provides more details and specifications about the product. It is designed for distributors and contractors that care about the specs of the LED bulbs.

The Solution: Kept it simple. Used images that support LED light bulb applications.

No Equivalent Art

By administrator
November 6, 2010
Identities,Portfolio

No Equivalent Art (NEA) believes that digital photography should be as valuable as original art and never be replicated. Original art does not have copies, neither physical nor digital.

NEA’s ideal is expressed through the identity with dots of a rosette pattern, which resembles a flower. The type was customized to illustrate its uniqueness.

OBEC Logo & Applications

By administrator
December 9, 2009
Identities,Print

Goal: Redesign and update the logo for the Ontario Building Envelope Council.

Logo I

Solution: Geometric typeface playing with the symmetry of the characters. The trillium flower is embedded to represent the province of Ontario. Earth tone colours are used to represent natural elements that building envelopes come in contact with.

Logo II

Solution: Geometric typeface playing with the symmetry of the characters. The trillium flower is embedded to represent the province of Ontario. Earth tone colours are used to represent natural elements that building envelopes come in contact with.

Logo I – Applications

This layout is asymmetrical and modern.

Logo II – Applications

The layout is symmetrical and traditional.

Brown Bird Consulting

By administrator
October 26, 2009
Identities,Portfolio,Print

Brown Bird Consulting is a marketing service geared towards the natural and organic retail industry. The identity was designed for the ethical, health conscious individuals and businesses alike. It represents the consultant as an individual that is contemporary, fresh and unique. Much like its audience, the graphic style is very organic and clean.

Razm Tech Enterprises Inc.

By administrator
September 8, 2009
Identities,Portfolio

Logo and business card designed for Razm Tech Enterprises Inc. They take the latest engineering technology and equipment available to clients globally through close partnerships with a trusted group of suppliers, engineering, and tech firms.

Concept: Partnership

Logo

Business Card

National Building Envelope Council (NBEC)

By administrator
March 10, 2008
Identities,Portfolio

This was the winning logo to the National Building Envelope Council (NBEC) logo competition in 2008. The concept is excellence. This organization strives to encourage the pursuit of excellence in the design, construction, and performance of building envelopes and enclosures.

Help 2 Others

By administrator
November 8, 2007
Identities,Portfolio

Identity design for Help 2 Others, a non-profit organization that assists and supports natural dissaster victims, such as Katrina, with shelter, food, medical aid and education.

Brochure

A brochure and mailer to inform and encourage the public to aid natural disaster victims by donating to H2O.

Ad Campaign

This advertisement was created for magazine and public spaces, such a bus shelters, to increase awareness and encourage support and donations from the public. The advertisement campaign was designed as a series to draw attention on the various aspects the organization and educate the public.

In Da Wong Boat

By administrator
January 29, 2007
Identities,Portfolio

An identity designed for a dragon boat team called “In Da Wong Boat”. Since the dragon boat team was formed by numerous paddlers from various teams in the community and the team was organized by a captain with the last name ‘Wong’ – the name was rather clever. The inspiration of the design came from Japanese characters.

iLeaf

By administrator
February 7, 2006
Identities,Packaging,Portfolio,Product Design

This is a student project. The challenge was to design a product that fits into a CD jewelcase. My product line was iLeaf, a low maintenance plant solution that requires no watering for about 4 to 6 months. The intent of the product is for busy individuals who forget to water plants, but are looking for an alternative to plastic foliage when decorating their homes or offices. Since these plants are light, small, and versatile, they can be hung and used as window decoration. They save space too! One can add more clear nutrients into the jewelcase as the plant grows bigger. Watch your plants grow into a piece of art!